It's true - the Revival artist is the newest face of Puma, and is reportedly picking up more than $30 million for the collaboration. Fresh off of her stint with Coach (a fashion brand that, in our opinion, was in need of a 'reviving'), Gomez made the announcement via Instagram, and is seen in this initial campaign image sporting some sexy shades and a Puma sports bra.
"Puma has changed the game when it comes to the mash-up of athletic wear and fashion," stated Gomez in the issued press release. "It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."
Gomez will not only be the face of the fitness brand, but will also be designing products, and fulfilling the responsibility of creating the company's marketing campaigns (presumably around the products that she has a hand in). Puma has found much success in the pop culture arena; Gomez's current boyfriend, The Weeknd, is also currently collaborating with Puma - and let's not forget about Rihanna's wildly successful shoe collaboration with the brand.