New York Fashion Week: DKNY Fall 2012: The Collection
and The Front Row.

When it comes to runway, it's never all business at DKNY. As a stylishly casual and fun departure from the Donna Karan line, DKNY (this season, particularly) does a seamless job of integrating its show location and atmosphere into all aspects of the its current branding strategy. In other words, all of the right people were in attendance, the collection was a fantastic fit for its demographic, and the anticipation of seeing Donna's latest and greatest carried itself from the show's venue in New York City, straight to the digital world long before and after the presentation. The front row included model Coco Rocha, actress Nina Dobrev (The Vampire Diaries), and actress Ashley Greene (also the current face of DKNY).

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