H&M Launches the ADR at H&M Collection with an

Extravagant Party in Paris

It should come as no surprise to hear that fashion industry icon, Anna Dello Russo, played host to a party that had everything at the peak of Paris Fashion Week. A star-studded red carpet, a musical performance (by music star Azealia Banks), and a glamourous atmosphere helped ADR celebrate the launch of her playfully eccentric line of jewelry that will hit 140 H&M stores worldwide on October 4, 2012.

“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dance floor. We created an amusing cabaret show – while it was pure Parisian entertainment, it also functioned as a metaphor for the carousel of fashion. There was a voguing performance, too, and I had an army of mini AdR’s around me who were wearing the collection, just for the sake of something unexpected. Excess for me means success,” says Anna Dello Russo.

Guests spotted at the glitzy event included Jessica Stam, Jeremy Scott, Ellen Von Unwerth, Rachel Zoe, Anja Rubik, Karlie Kloss, Bryan Boy & Leigh Lezark.

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