H&M Launches the ADR at H&M Collection with an
Extravagant Party in Paris
It should come as no surprise to hear that fashion industry icon, Anna Dello Russo, played host to a party that had everything at the peak of Paris Fashion Week. A star-studded red carpet, a musical performance (by music star Azealia Banks), and a glamourous atmosphere helped ADR celebrate the launch of her playfully eccentric line of jewelry that will hit 140 H&M stores worldwide on October 4, 2012.
“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dance floor. We created an amusing cabaret show – while it was pure Parisian entertainment, it also functioned as a metaphor for the carousel of fashion. There was a voguing performance, too, and I had an army of mini AdR’s around me who were wearing the collection, just for the sake of something unexpected. Excess for me means success,” says Anna Dello Russo.
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